Buyers Meeting Point procurement by Kelly Barner

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"The Point" is written by BMP Editor Kelly Barner as well as a diverse group of guest contributors.

Groundbreaking action that truly drives the greatest change for women

Groundbreaking action that truly drives the greatest change for women

Editor’s note: March 8, 2017 has been designated International Women’s Day. This year’s theme: #BeBoldforChange is a call to women in all walks of life to push boundaries and recognize the inspiring women in their lives. In honor of this day, Buyers Meeting Point welcomes Odesma Marketing Executive Ashley Brennan and UK Marketing expert Annie Spilsbury to celebrate the accomplishments - and discuss the opportunities still to be seized – in the following post.

To celebrate this years International women’s day campaign, #beboldforchange, Annie Spilsbury talks about why it is important to her and what women have inspired her to become who she is today and strive to achieve in the male dominated industry of Procurement.

Annie Spilsbury is a leading UK based expert in the procurement of Marketing services, and has a long association with Odesma, and with Odesma’s founders. She has extensive above and below the line procurement experience in the acquisition of marketing services and has provided support most recently to Odesma’s client Brambles across the World.

Annie is mum to two young children (under 5), who more than significantly keep her on her toes! When she has some spare time Annie loves horse riding, the gym, swimming, yacht racing, gardening, socialising and having family fun. This year Annie plans to test the tribe on music festivals so as life grows, so do their experiences.

Odesma offer a new breed of procurement advisory which ensures you stay ahead of the market and improve more than just your bottom line. With nearly 100 years in the procurement business and experience in every industry imaginable, Odesma offers procurement as a service by bringing together leading subject matter expertise, technology, governance and leadership in a way that is tailored to the needs of any organisation.

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A Deep Dive into the Cost Drivers of a Direct Mail Program – Part 2

A Deep Dive into the Cost Drivers of a Direct Mail Program – Part 2

Direct marketing is not a new advertising strategy, but the associated tactics often change with the latest trends and technologies. Direct mail is one tactic under the direct marketing umbrella that has stood the test of time despite the shift to digital in most other areas of the advertising space. This post is the second in a series of two that discusses direct mail as a tactic and the cost drivers that impact the cost of executing one of these programs. You can read part 1 here.

As we described previously, there are four main cost components of a direct mail program: mail lists, creative and design, print and lettershop, and postage. There are different strategies for each of these and managing the costs of some are more complicated than others. Mail lists and postage are the two components that require more than a standard sourcing process in order to identify areas of cost reduction.

Previously, we took an in-depth look at gaining access to mail lists as a cost driver for direct mail campaigns and the strategies that can be executed to manage those costs. This post will take a deep dive into postage as a cost driver and the different postage optimization strategies that can be implemented to reduce costs.

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Webinar Notes: The Digital Disconnect

Webinar Notes: The Digital Disconnect

These notes are from an event that originally ran on July 28th. If you are interested in viewing the entire webinar on demand, it is available on the Proxima Group’s site here. The panelists were Mark Simester, Marketing Director at Warburtons, Charles Ping, Chief Executive at Fuel, and John Butcher, Marketing Specialist at Proxima and the moderator was Jonathan Cooper-Bagnall, Proxima’s Commercial Director.

While the focus of this event was how procurement can play a role in better managing digital marketing spend, the insights shared during the panel discussion provided plenty of insight about how procurement can improve our dealings with marketing in general. Since marketing is often one of the last hold out functions, we can use all the advice we can get.

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A Deep Dive into the Cost Drivers of a Direct Mail Program – Part 1

A Deep Dive into the Cost Drivers of a Direct Mail Program – Part 1

While some may believe that direct mail programs have gone out of style similar to print advertising, industry trends indicate quite the opposite. According to the Direct Marketing Association (DMA) Statistical Fact Book, the spend associated with direct mail has been increasing over the past few years from approximately $44.3B in 2012 to $44.8B in 2013, and a decent leap to $46.0B in 2014 – and for good reason. The average response rate for a campaign targeting recurring customers was 3.4 percent for direct mail, compared to 0.12 percent with email. In addition, the average cost per lead for a campaign targeting new customers was $51.40 for direct mail; whereas email was $55.24, meaning that the cost to generate a qualified sales lead or order was about $4 less with direct mail than email.

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Guest — Michael
Great post! I really enjoyed all the stats you included in this blog. This isn't that bad: "the average cost per lead for a campai... Read More
Wednesday, 05 August 2015 17:01
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Internal Marketing and Supplier Relationship Management – A 1-2 Punch

Internal Marketing and Supplier Relationship Management – A 1-2 Punch

This guest post is a team effort from Source One Management Services. If you would like to comment, you can do so by posting below, contacting them on Twitter @GetSavings, or contacting them directly here.

The outlets for procurement and supply chain news have no shortage of recommendations for improved business processes, new ideas, and technologies your department should implement to “modernize” or “optimize” or any number of other “-izes”. If you have read any of Source One’s contributions – here, on other publications, or on our own blog – we make just as many recommendations.

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The Marketing of Procurement: How to Create a Powerful Profile on LinkedIn

The Marketing of Procurement: How to Create a Powerful Profile on LinkedIn

In order to help procurement better position ourselves and communicate through all of the channels available to us, Buyers Meeting Point reached out to a colleague with a background in marketing and experience in the procurement space. Sheryl Johnson is the founder of BD-PRo Marketing Solutions and focuses on implementing creative marketing and business networking strategies for small and medium sized businesses, as well as a professor of marketing at the Community College of Allegheny County in Pennsylvania.

Click here to read more about the 'Marketing of Procurement' series of posts on Buyers Meeting Point.

Click here to read our last post in the series, Why Having a LinkedIn Account is Critical in Today's Business Environment.

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Guest
Your LinkedIn profile is your professional presentation and your picture is part of that. Experts say, it is important to have a p... Read More
Tuesday, 23 July 2013 01:33
Guest — Elsie
Thanks for the article.Very helpful http://procurement.uonbi.ac.ke/
Tuesday, 05 July 2016 07:49
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