Being Green is a large movement in households as well as businesses. We are switching our light bulbs, recycling, shopping with reusable bags and buying local to reduce on the use of fossil fuels. Of course people want the environment protected for future generations. However, it sometimes is not that simple. In these tough economic times, it is difficult to take on the green movement if it is more expensive.
One organization I know prides themselves on building LEEDS certified locations. They utilize that as a marketing tools and their customers feel good about working with them. Another organization worked very hard to categorize all their opportunities for their customers to work with them on green projects, and the effort fell flat. Why was one so successful and the other not at all?