Reducing your carbon footprint with your morning cereal
We have a golf driving range near us that had gone out of business. They have now turned it into a solar farm with acres of solar panels. I am guessing it is more profitable than the driving range business was and certainly is a sustainability initiative.
Other mini-solar farms are evident in the area. We have a dentist office in our town and the side yard has about 3 dozen solar panels. My guess is they do not need all that energy to operate the dental equipment and are probably selling some back to the utility in the area. Both businesses are doing their part to reduce energy usage and improve their sustainability efforts.
Another organization that is focused on sustainability has a lot to do with your morning cereal. The article of the week is in the Chicago Tribune and discusses what Kellogg's is doing to increase their sustainability and reduce their carbon footprint.
The founder, W.K. Kellogg, used recycled materials in his packaging over 100 years ago when the company was founded. That philosophy is core to the organization and they continually take steps to protect the environment. Much of their product line depends on grain and of course water and energy usage to manufacture. They are very concerned to ensure the environment is protected and stable. This will allow for future generations to enjoy the Kellogg’s brand as well.
One of Kellogg’s goals is to reduce the waste they send to the landfills. Currently 18% of the locations have zero waste. In 2016 the goal is to raise that to 30%.
Kellogg’s has announced they will focus their efforts on their top 10 ingredients, such as corn, wheat and sugar. They will be working to increase the sustainable sourcing for these ingredients. This will include encouraging farmers, millers and suppliers to reduce their carbon emissions as well.
My favorite Kellogg’s cereal is Raisin Bran. Whether you are a Fruit Loops fan, prefer Special K, or start your day with Pop-Tarts, it is good to understand how a company the size of Kellogg’s is taking sustainability to a new level.
What steps has your organization done to increase their sustainable efforts? How has that impacted your role as a procurement professional?
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Great blog pick Cindy.
What is particularly interesting about Kellogg's sustainability strategy is the emphasis it places on their procurement function. If they are looking to implement sustainable sourcing in their top ten ingredients, their procurement team has a challenge cut out for them - one that is highly strategic and collaborative. Their supplier network plays an important role in thier success as a CPG company as well as a force for good.