This week’s webinar notes are from a February 18th event presented by Scanmarket. The event is available on demand (click here).
It has been a long time since I attended an event that even mentioned auctions. Trends in procurement today are so focused on collaboration and value creation that talking about straight leveraged price reductions seems somewhat gauche by comparison. But the fact remains that auctions are a valid negotiation method for a number of spend categories and competitive markets.