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"The Point" is written by BMP Editor Kelly Barner as well as a diverse group of guest contributors.

Book Review: The Dip

I can tell you that windsurfing is very easy – except for the wind. The wind makes it tricky, of course. It’s not particularly difficult to find and rent great equipment, and the techniques are fairly straightforward. What messes the whole plan up is that the wind is unpredictable. It’ll change exactly when you don’t want it to. The same thing is true about customer service (it would be a lot easier if it weren’t for the customers). In fact, every single function of an organization has a wind problem.

– Seth Godin, The Dip

thedip

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Blog Pick of the Week: Vanilla Ice Cream, Olympics and Quitting

In a few weeks, the Olympics will be on the World Stage in London. Everyone loves to watch the events and get caught up in the drama, the excitement and participating in the successes of the athletes. What was it that allowed those atheletes to be the best in their field and make it there? Some would say because they worked hard and did not quit. While that is true, the real story is that they did not quit the right things but they did quit the wrong things. 

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