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"The Point" is written by BMP Editor Kelly Barner as well as a diverse group of guest contributors.

The Benefits of Optimization

When I was growing up, we had shortcuts to our friends houses in the neighborhood. There was a well worn path through the backyards. Grass did not have a chance of ever growing!!

Everyone loves the benefits of shortcuts. Easier and faster! This week's esourcing Wiki is about the benefits of utilizing optimization. A fancy word for shortcut!

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