Design – a term that dates back to the 14th century - has become mainstream over the last decade. Design has done well operating on the fringes of organizations and people are now seeing the value that it can create and provide. It has emerged as an important tool to help people see and guide change. How far will it spread and what will be the extent of its impact on business?
Let's start by taking a broad view of the word in order to understand it's origin and meaning.
