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The digital disconnect (Proxima Group)
Tuesday, July 28, 2015, 11:00am - 12:00pm
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How to drive better commercial outcomes from your digital marketing spend.
Digital marketing budgets are on the rise. However, a significant portion of this increasing investment is not delivering the commercial outcomes business leaders are expecting. Forthcoming exclusive research suggests that companies are wasting up to 60% of their budgets on ineffective digital marketing practices.
Join Mark Simester (Marketing Director, Warburtons), Emma Robertson (Managing Director, Transform UK) and John Butcher (Digital Marketing Specialist, Proxima) for an exclusive online panel discussion around getting more from your digital marketing activity.
The 60 minute discussion will:
- Offer perspectives on the state of digital marketing from client side / agency side / procurement
- Present exclusive new research into the state of digital marketing spend patterns
- Highlight four critical issues driving poor digital marketing activity and to how to overcome these
- Discuss an unexpected, unconventional approach to maximising your digital spend
- Recommend five tips for getting more from your digital spend