This 50-minute presentation is for procurement professionals whose job includes negotiating prices for raw materials, components, or finished goods. Rod Sherkin, a recognized negotiations expert, explains why Cost Transparency is the golden arrow in a purchaser's negotiations quiver. He describes how it lays the foundation for Big Picture Procurement: a data-driven approach to negotiations that favors the buyer but is also beneficial to the seller. You will learn how to make your suppliers' costs transparent and, more importantly, how to use this knowledge to negotiate a competitive advantage for your company: a sustainable, low-cost, robust supply chain. A professional goal we all aspire to.