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WEBINAR: Applying B2C Strategies to Corporate Procurement (BuyerQuest)
Wednesday 28 March 2018, 02:00pm - 03:00pm
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There is a fundamental transformation sweeping across the procurement industry today driven by the "consumerization" of enterprise procurement technology. With the explosive growth of B2C eCommerce in the past decade has come a new expectation for how B2B Procurement solutions and processes should look, feel, and work.

In this engaging and interactive panel discussion, our experts will discuss how B2C strategies including Search Analytics, Behavioral Intelligence, and U/X design are fundamentally transforming the procurement experience for business buyers around the globe while also delivering new levels of productivity and process efficiencies. You dont want to miss this!

Webinar attendees will learn:

  • How to leverage specific B2C strategies for your corporate procurement processes.
  • How to measure and analyze employee engagement and process adoption.
  • How to use search analytics to uncover those goods and services that are in demand.
  • How to use behavioral analytics to profile the digital body language of your buyers and suppliers.


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