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Breaking Through the Hysteria of Tech Hype: DO NOT EAT! (BravoSolution)

Posted on the BravoSolution blog on February 9, 2018

Over the last few months, have you – like me – found yourself at a complete loss that teens all over the U.S. are making videos of themselves eating laundry detergent tablets? Some are pressured by peers and others are driven forward by the desire to ‘go viral’, but all of them are taking a terrible risk with their health. This awful trend is so hyped from a peer to peer perspective that Rob Gronkowski, a tight end for the New England Patriots, recently made a 20 second video targeted at teens where he says “NO” over and over and finishes on a very clear note: “Do not eat.”

Hype, no matter what kind, allows actual or perceived peer pressure to come between otherwise rational people and their judgement. Hype can lead to euphoria or madness (or both) and is always accompanied by nearly irresistible momentum. Resisting hype can feel like defying gravity – even when doing so is in our best interests.

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