Is B2B driving B2C supply chain innovation, or vice versa? (ATSC blog)
Every supply chain manager is also an individual consumer, and there can be no doubt that the innovations in one market often alter the demand, offerings and consumer expectations of the other. Despite the fact that we have different priorities and perspectives on our personal spend than we do corporate spend, the rate of idea exchange between the two markets seems to be speeding up, ultimately bringing business and consumer supply chain and logistics closer together.
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