This is the first in a two-part series. Part 2 will run on Thursday, September 11th.

These days, with tightened budgets and enlarged job expectations, it’s important for CPOs, purchasing managers, and buyers to know how to prove their strategic value to the organization. This can be a huge challenge for most people. Knowing how to market yourself is extremely important, particularly if you want to move up in your career. We’ve all seen less talented people get promoted, simply because they are better at managing their image to supervisors and internal stakeholders.

Marketing Yourself

Everyone is responsible for marketing or sales in some form or another. Purchasing professionals may not be in a sales or marketing position, but they do need to know how to sell themselves as knowledgeable professionals who are a valuable resource to those they deal with. Here are some strategies to help you market yourself and your strategic value to the organization.

Remember that you don’t have to be a marketing person or even like marketing to use strategies to raise your professional profile. If you have ambitions, you must learn how to manage your image and promote your successes.