It’s easy to get bogged down in analysis paralysis when considering a Strategic Meetings Management Program. It’s a big job that touches many parts of the organization—and the initial effort can seem intimidating—but SMM doesn’t have to be all or nothing. Even small steps can make a big difference in terms of visibility, savings and return on investment.

In this webinar, The BTN Group and Cvent bring together three experienced travel and meeting managers who will walk through their experiences with breaking down SMM implementation into manageable pieces, and talk about how they built on those successes to achieve larger goals.

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