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Category Management: On the Journey from Tactical to Strategic (ISM-EV, Denali)
Wednesday, October 28, 2015, 01:00pm - 02:00pm
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Guest speaker Susanne Wrage introduces you to key concepts and methodologies that are cornerstones of Category Management. You will learn what makes the CM mindset, how Strategic Sourcing and CM complement each other, and what a basic CM process can look like.
The webinar will also show why stakeholder management is key, why it’s important for Category Managers to challenge assumptions and requirements, and how strategy and tactics differ.