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From Big Data to Big Profits (Harvard Biz)
Monday, January 25, 2016, 12:00pm - 01:00pm
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Everywhere you look there is mention of "big data." But what business people care most about is turning big data into big profits. This is the focus of Russell Walker's book From Big Data to Big Profits: Success with Data and Analytics. Walker examines the evolving nature of big data and how businesses can leverage it to create new monetization opportunities.
Walker looks at companies that are using big data to drive profits, including Uber, Netflix, Google, LinkedIn, Zillow, and Amazon. He explores how digital platforms, including mobile apps and social networks, are changing customer interactions and expectations. He also provides a framework for assessing big data readiness for getting the most from big data.
On January 25, in a live, interactive Harvard Business Review webinar, Walker will share insights and case studies from his new book and discuss the following:
If your company has a wealth of data, is interested in doing more with big data, but is most interested in turning data into profits, join Russell Walker and HBR on January 25.