Event list
Turning Big Data Into Actionable Customer Insights and Opportunities (Gartner)
Tuesday, October 08, 2013, 12:00pm - 01:00pm
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Companies have more customer data, both structured and unstructured, than ever before. Big data presents both challenges and opportunities to customer-centric strategies. This presentation describes how companies can not only manage customer-related big data but also leverage customer analytics to identify customer patterns and insights and develop actionable customer opportunities.
Discussion Topics
- Challenges and opportunities being created by the collision of big data and CRM
- How to acquire and manage big data to support customer-centric strategies
- How to leverage analytics to create actionable customer insights and opportunities