Enterprise buyers are increasingly realizing the need to improve their application outsourcing (AO) productivity levels in order to curb the spiraling costs of their application functions. As a result, buyers are entirely dissatisfied with the outcomes from traditional measures and ADM processes, and believe that they can further improve their internal IT functions that deliver productivity enhancements.

Business-IT Challenges: 1) Struggling with increasing complexity, enabling demands from the Business, and decreasing IT budgets; 2) Little or no transparency into the "productivity" of the vast majority of their IT staff - especially software development staff; 3) There is very little focus on optimizing the "long tail" problem of quality/productivity disparity across resources; 4) Exacerbation (Multi-provider app portfolios) in an outsourcing environment; 5) "Top down", institutionalized forms of governance have their limitations in practicality or reach; 6) Unique work needs/behaviors of Millennial IT resources and Millennial consumers requires shift of technology to enable "experience" and productivity.

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