Today’s organizations face a challenging conundrum. On one hand, the complexity and disparity of their information necessitates devoting technology and precious IT resources toward integrating and managing that data. On the other hand, focusing too heavily on these activities robs an organization of its ability to transform data into insight and drive the business forward. Best-in-Class companies blend the right data-centric activities with a well-oiled analytical process to produce better insights and deliver enhanced business performance.

Join Michael Lock, Aberdeen’s Vice President and Principal Analyst of Analytics and BI, and Manish Gupta, Liaison Technologies' Chief Marketing Officer, as they discuss the realities of enterprise data management and how leading companies are taking action to extract strategic value from their data.

Attend the webinar to learn:

• How leading organizations approach data management and integration
• Why an efficient analytical process is critical to producing results
• What your organization can gain through top-notch analytics and data-driven decisions

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