Procurement professionals have long been hungry to improve their status in the enterprise - whether that means the creation of a CPO position or having increased access to C-suite decision makers. One investment all professionals, regardless of their current status, can make is in building up capabilities around supply market intelligence. In today's highly complex, matrix business environment, the better you understand the factors affecting demand, cost, risk, and quality both upstream and down, the more influence you can garner.

In this webinar, Kelly Barner, Editor at Buyers Meeting Point and co-author of Supply Market Intelligence for Procurement Professionals: Research, Process, and Resources, will discuss:

• Why supply market intelligence capabilities are so critical for today's ambitious procurement organizations
• Steps you can take today to start building a supply market intelligence program
• The potential return from supply market intelligence in terms of improved results and expanded influence

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