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The state of “trust” is, to be honest, in a state of transition. As the global economy continues its massive shift from its analog legacy to a digital first, analog second model, consumers and enterprise brands are increasingly faced with the challenge of establishing a new type of online “digital” trust. The challenge for many is that trust in the digital market is not only new, but it is fundamentally different, carrying with it new types of threats in the form of cyber attacks, data breaches, and lost personal privacy – all this under the shadow of emerging regulations such as the US Cybersecurity Information Sharing Act of 2015 (CISA) and the EU’s General Data Protection Regulations (GDPR).
Cyber attacks have the unique ability to not only disrupt an enterprise business but to destroy the bond of trust between the brand and its B2B partners and B2C community. Enterprises are now increasingly looking to managed security providers and a wealth of technical and process solutions in an effort to ensure their data-oriented ecosystem is not only secure from both inside and outside attack, but that their brand conveys the essence of reliability and trust to the market – something that can vary by both geography and vertical market segment.
Recent research from HfS (HfS Trust-as-a-Service Blueprint) took a deep look into the market for Managed Security Services, uncovering both the risks and the opportunities that enterprises face as they partner with service providers to morph cyber security from a way to lock down assets to a means to leverage secure assets for greater business outcomes.