Procurement is a field full of fancy-sounding initiatives like transformation, relational buying, and value creation. They are all positioned as efforts that will make procurement ‘strategic’ (another term that would benefit from a bit more definition). But what do they really mean? How do we know if we have achieved them? What are the outcomes supposed to be? Despite how it may sound, supply market intelligence does not have to be another confusing initiative like all of the others – rolled out to great acclaim, impossible to develop execution plans for, and then quietly abandoned without either results or improvement. In this webinar, Kelly Barner, the Editor of Buyers Meeting Point and co-author of Supply Market Intelligence for Procurement Professionals: Research, Process, and Resources, will present an action-oriented overview of supply market intelligence. Join us on April 27th at 2pm EST | 11am PST for a webinar hosted by the Precision Metalforming Association.