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‘It’s the relationship that matters’.
There are some who argue ‘It’s the relationship that matters’. They see the contract as relevant only when things go wrong and there is the threat of a dispute.
Others believe that contracts act as ‘scaffolding’ for the relationship and that, without them, value is lost and disagreements become more likely.
So who is right? Here at WorldCC, we believe the answer is ‘It depends’. And in fact, we suggest that often, both are wrong. This webinar will provide guidance on ways to better evaluate the role of ‘the contract’ and ‘the relationship’, plus ideas that suggest the best results often depend on additional measures.
Join us as we discuss frameworks that can assist you in finding the right mix to achieve value from your trading relationships