An increasing number of today's consumers are often described as “digital natives,” a highly tech-savvy bunch armed with gadgets who are not only connected to the cloud at all times -- many of them live much of their lives there. This generation wants to decide which channel to use for doing any kind of business interaction and expect the provider to adapt accordingly in terms of service quality, security and ease of use. They expect quick adaptability to their changing needs, and have little sense of brand loyalty due to the plethora of available options at hand.

Today's enterprises have to enable their IT to adapt to these emerging needs of both their internal and external consumers. This means ensuring a secure and user-friendly multi-channel service that is seamlessly integrated. This shift is driving the next generation of holistic IT solutions to focus on big data, pattern and analytics, integrate cloud-based infrastructure and platform-independent applications, and do all this while also being more open source.

All these changes are naturally pushing the software testing industry to find an improved strategy focusing on the customer experience. The strategy should enable the system under test to be reviewed thoroughly at market speed, in a close to real world environment and at an optimal cost. The sourcing model also needs to be highly flexible, efficient and consumer centric. Outsourcing in any form cannot tackle this problem alone and needs a supplement to keep up with the current trends.
The crowdsourced testing model provides exactly what the emerging generations of both the present and the future demand. Already today, several different models of “crowdtesting” are offered by specialized service vendors. The passbrains model has proven to be the most effective crowdtesting service model currently available. Passbrains delivers on-demand managed testing services over public and private networks from highly skilled, uniquely qualified professionals. These software testing experts and consumers are physically distributed across the globe, providing unparalleled ability to conduct "in the wild" testing. Further, the passbrains model offers the following benefits:

• Consumer Centricity
• Industrialized “Real World” Testing
• Better Software Quality & Security
• Faster Speed to Market
• “Glocalization” (localize testing around the ultimate end user, but on a global basis)
• On-demand
• Cost Savings

Join us Tuesday April 2, 2013 to learn more and and their presenters any questions you may have.

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