Industry Calendar
Predictive analytics for everyone, everywhere (Aberdeen Group)
Thursday, September 12, 2013, 01:00pm - 02:00pm
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Think predictive analytics is reserved for the academic elite? Think again. True, predictive technologies are underpinned by sophisticated statistics. But that doesn’t mean you need a PhD. in mathematics to take advantage of powerful analytics. Recent advances in technology have made it possible to perform advanced statistical analysis without employing an army of statisticians with advanced mathematics degrees.
Research by the Aberdeen Group has found that predictive analytics has helped companies to:
- Achieve 73% better uplift from marketing campaigns
- Reduce unscheduled downtime of manufacturing assets by 34%
- Improve contact center productivity by 36%
- What’s driving predictive analytics from niche applications to widespread use
- How to get started with predictive technologies
- Best practices for maximizing the ROI of your predictive analytics investments
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