“The sages asked, “Who is mighty? ” and answered, “Those who can control their own emotions and make of an enemy a friend.”

The above quote is from Bob Burg’s new book “Adversaries into Allies: Win people over without manipulation or coercion“

Besides being heralded as a must read by such luminaries as Stephen Covey, Burg's book tackles head on the challenges surrounding the growing contentious strife engulfing American society today.  A contentiousness, to which I referred in my March 2011 post "Has America Lost A Sense of Its Own Greatness or, Why Do Americans Hate Each Other?" that seems to leave little room (and tolerance) for differing opinions and ideas.

In today's show I am joined by Bob Burg to talk about his book and his approach to how you can turn your biggest adversary into your biggest ally.

CLICK HERE TO LISTEN