Industry Calendar
Embracing a Category Management Mindset: How to Think Like a Strategic Category Manager (SIG, Denali)
Tuesday, June 17, 2014, 02:00pm - 03:00pm
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The Era of Category Management is now. The humble procurement function has evolved from purchasing to strategic sourcing and now to strategic category management. To leverage the power and latent value in your organization's spend and supply chain, you and your team need to think like strategic category managers.
In this webinar, Denali Group will discuss what it means to be a strategic category manager and review the essentials for a category manager's toolkit: internal spend analysis, external market assessment, strategic category plans, category playbooks, and centralized execution resources. All of these tools allow today's category manager to manage stakeholders more effectively, influence enterprise spend, and work more efficiently.