Data should be an asset, not a hindrance. Too often, however, complexity becomes a challenge as Big Data gets even bigger and analytical minds struggle to join data from disparate sources. Users in every line of business are growing more ambitious and crave the ability to effectively engage all the information at their disposal. Aberdeen’s research shows that the answer to complexity is simplicity. User-friendly analytics pave the path from data collection and preparation through to analysis and final presentation. Easy-to-use tools empower users with intuitive interfaces and mitigate the need for coding and IT assistance. This webinar will examine findings on users with the right tools to prepare, analyze, and visualize complex data and also showcase the analytical practices of Best-in-Class organizations (the top 20% of performers).

Findings include:

• The average analytics user engages 30 unique data sources on a regular basis.
• 38% of survey respondents reported difficulty accessing and analyzing data sources from different areas of the business
• Best-in-Class companies are over twice as likely as all others to adopt an integrated data prep, discovery, and visualization tool
• Companies with an integrated data prep, discovery, and visualization tool reported more successful BI projects in sales, marketing, finance, and corporate management
• Users with simple, easy-to-use analytical tools achieve insight within the decision window 14% more often than all other users.

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