In seeking to emulate the success of companies such as Amazon, Google, and Facebook, it seems that every company is enamored with big data analytics, artificial intelligence, and machine learning. 

These uses of data are extremely exciting. But focusing on only these limited uses of data misses out on a wealth of other attractive opportunities for using data to drive business growth. 

Tom Redman, the “Data Doc,” has identified a multitude of other profitable ways to put existing data to work. These include:

• Informationalizing existing products and services
• Using data to make better decisions
• Providing unique data-driven content directly to customers

Smart companies see their data as a valuable strategic asset. They understand the data they have, know why it has value, and develop a broad understanding of creative ways to put that data to work. 

On June 21, in a live, interactive Harvard Business Review webinar, Tom Redman will share practical ways that your organization can put your data to work, leveraging this asset in ways that most managers and organizations never imagined. Redman will provide real-world examples of putting data to use and will suggest ways that companies can pick approaches for using data that best suit them. 

To put your data to use—in ways you never thought of—to grow revenues and improve decision making, join Tom Redman and HBR on June 21.