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Industry Calendar

Infusing Play into Supply Chain Marketing: A Game-Changing Approach (SupplyChainBrain)
Wednesday, April 03, 2024, 11:00am - 12:00pm
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Navigating the complexities of supply chain marketing can be a serious business, but what if you could transform it into an engaging and playful experience? In the "Infusing Play into Supply Chain Marketing: A Game-Changing Approach Consultant, Author, and self-proclaimed world’s worst break dancer, Lisa Jones will share the transformative power of incorporating playfulness and creativity into your supply chain marketing strategy.

In this dynamic presentation, explore how embracing a more playful approach can revolutionize your marketing efforts. Discover innovative ways to break through traditional barriers and captivate your audience by infusing elements of play and gamification into your supply chain marketing practices. 

What you will take away:

  • Understand how play can be a catalyst for fresh ideas, enhanced creativity, and a more engaging marketing strategy.
  • Develop a unique 4- step formula to build positive relationships with clients and colleagues through play, fostering a more memorable and enjoyable professional interaction.
  • Explore the art of leveraging playfulness to improve communication within your team and with external stakeholders. Learn how breaking down barriers can lead to clearer communication, enhanced collaboration, and increased innovation.
  • Gain insights from real-world examples of industry leaders who have successfully integrated play into their supply chain marketing strategies. Learn how these leaders have transformed challenges into opportunities and driven success through a playful approach.