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Robin Gurney (UK) is the Content Strategist at which has been helping its clients succeed in reducing the total cost of their IT purchasing in a way that’s simple, efficient, smart and secure since 2003. Robin’s experience includes 35 years in sales and marketing, the last 20 focused on digital content strategy, applied neuromarketing and e-governance. Along the way he founded, ran and sold two international digital marketing agencies.

Low Hanging Fruit & The Snowball Effect in Digital Procurement Transformations

Talk to any procurement leader in an international company and you’ll hear some common issues being raised. The lure of technology (especially big data and AI) and dangled carrots of opportunity to digitally transform the whole procurement function are all great but hard facts are getting in the way.

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