Kaitlyn Krigbaum

Kaitlyn Krigbaum specializes in HR & Marketing Procurement consulting at Source One, a Corcentric company, providing strategic decision support to help companies invest in their greatest assets, their people and their brands, while concurrently branding the role of procurement as a value-added partner.

Thursday, 06 June 2019

Momentum and Sustainability Create Impact: How Marketing and Procurement Can Deliver Business Growth (Part 2)

Kaitlyn Krigbaum

In part 1 of this series, I addressed the misaligned nature of the past relationship between procurement and marketing – as well as the disruptive potential for companies that can bring these two team...

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Thursday, 30 May 2019

Momentum and Sustainability Create Impact: How Marketing and Procurement Can Deliver Business Growth (Part 1)

Kaitlyn Krigbaum

We’ve seen a recent trend of Fortune 1000 companies reducing their agencies by almost half to optimize spend and increase productivity within marketing. This has been a gradual, strategic consol...

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SourceOne Corcentric Sustainability Marketing stakeholder engagement

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4265 Hits