Recommended Webinars November 11-15: CRM for Procurement, Operational P2P and a Direct Mail Renaissance

In addition to this week’s webinar recommendations, the Supply Chain Next conference is taking place in Chicago, IL on Monday and Tuesday. If you are looking for a longer term webinar recommendation, I suggest Planning for 2020: Executive Outlook from Supply & Demand Chain Executive and BSI on December 10th.

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Recommended Procurement Webinars June 24-28: Digital ROI, Metrics that Matter, Tantrum-Free Marketing Spend Management

After last week’s craziness, we’re returning to a normal summer rate of procurement and supply chain webinars. As an FYI, I don’t currently have any events listed for the week after, most likely because of the July 4th holiday in the US. Assuming that doesn’t change (especially at the last minute), there won’t be any webinar recommendations on July 1st, bit I’ll pick right back up with them the week after.

If you are planning your webinar schedule beyond this week, I recommend ‘AI Driven Contract Management – Speed and Control CAN co-exist’ from IACCM and Ultria on July 9th at 2pm ET.

BTW: If you haven’t already, sign up for our mailing list to be sure you get my weekly recommendations in your Inbox each Monday.

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Momentum and Sustainability Create Impact: How Marketing and Procurement Can Deliver Business Growth (Part 2)

In part 1 of this series, I addressed the misaligned nature of the past relationship between procurement and marketing – as well as the disruptive potential for companies that can bring these two team...
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Momentum and Sustainability Create Impact: How Marketing and Procurement Can Deliver Business Growth (Part 1)

We’ve seen a recent trend of Fortune 1000 companies reducing their agencies by almost half to optimize spend and increase productivity within marketing.  This has been a gradual, strategic consol...
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Recommended Procurement Webinars April 15-19: Empowering the Future Supply Chain, Marketing Mindset and Innovation Loss in Manufacturing

After last week’s busy schedule – including a number of webinars and the ISM conference in Houston, this week falls back to a slower pace. I’m seeing a ‘clustering’ effect for the next two weeks, where a bunch of webinars are being offered, but they all seem to overlap. Even this week’s three recommended events all occur on Tuesday within a three-hour window.

If you are planning your webinar schedule beyond this week, I recommend ‘Accelerating Supplier Enabled Innovation – Harnessing the True Power of Supplier Relationship Management’ from Zycus and Four Pillars’ David Atkinson on April 23rd at 11am ET.

BTW: If you haven’t already, sign up for our mailing list to be sure you get my weekly recommendations in your Inbox each Monday.

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Groundbreaking action that truly drives the greatest change for women

Editor’s note: March 8, 2017 has been designated International Women’s Day. This year’s theme: #BeBoldforChange is a call to women in all walks of life to push boundaries and recognize the inspiring w...
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A Deep Dive into the Cost Drivers of a Direct Mail Program – Part 2

Direct marketing is not a new advertising strategy, but the associated tactics often change with the latest trends and technologies. Direct mail is one tactic under the direct marketing umbrella that ...
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Webinar Notes: The Digital Disconnect

These notes are from an event that originally ran on July 28th. If you are interested in viewing the entire webinar on demand, it is available on the Proxima Group’s site here. The panelists were Mark Simester, Marketing Director at Warburtons, Charles Ping, Chief Executive at Fuel, and John Butcher, Marketing Specialist at Proxima and the moderator was Jonathan Cooper-Bagnall, Proxima’s Commercial Director.

While the focus of this event was how procurement can play a role in better managing digital marketing spend, the insights shared during the panel discussion provided plenty of insight about how procurement can improve our dealings with marketing in general. Since marketing is often one of the last hold out functions, we can use all the advice we can get.

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A Deep Dive into the Cost Drivers of a Direct Mail Program – Part 1

While some may believe that direct mail programs have gone out of style similar to print advertising, industry trends indicate quite the opposite. According to the Direct Marketing Association (DMA) S...
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Recent Comments
Guest — Michael
Great post! I really enjoyed all the stats you included in this blog. This isn't that bad: "the average cost per lead for a campai... Read More
Wednesday, 05 August 2015 17:01
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Internal Marketing and Supplier Relationship Management – A 1-2 Punch

This guest post is a team effort from Source One Management Services. If you would like to comment, you can do so by posting below, contacting them on Twitter @GetSavings, or contacting them directly ...
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