A Deep Dive into the Cost Drivers of a Direct Mail Program – Part 1

While some may believe that direct mail programs have gone out of style similar to print advertising, industry trends indicate quite the opposite. According to the Direct Marketing Association (DMA) S...
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Guest — Michael
Great post! I really enjoyed all the stats you included in this blog. This isn't that bad: "the average cost per lead for a campai... Read More
Wednesday, 05 August 2015 17:01
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