Professors Michelle Steward and Jim Narus at Wake Forest University in North Carolina are learning about the B2B buying process. In particular, they are interested in the buying process that you find fits your current job. Please select one of the six models (below) that best fits your buying process. Feel free to note any differences or customized aspects if what you see does not match your job exactly. The collective findings from the study will be used for academic journal articles that are aimed at explaining how the buying process has changed over time. All participants will be sent a copy of the final paper. No names (personal nor company) will be used in the publication, only general findings will be reported.
You can respond by commenting below, responding in any of the LinkedIn groups where this discussion is posted, or reaching out via Twitter: @BuyersMeetPoint.
For more information:
Michelle D. Steward, Ph.D.
Associate Professor, Marketing
Wake Forest University
School of Business, Farrell Hall, #361
Winston-Salem, NC 27109-7285
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